Search & AI Visibility
Technical SEO Services That Remove the Barriers to Ranking
Great content can’t rank if Google can’t crawl, render or index it. Our technical SEO specialists find and fix the hidden issues – slow pages, broken architecture, duplicate content and indexing errors – that quietly hold your website back.
- Free audit & proposal
- Transparent monthly reporting
- Pakistan & UAE campaigns
Technical SEO at a Glance
- Best for: Growing, large or recently redesigned websites
- Typical timeline: Audit in 1-3 weeks; fixes rolled out by priority
- Pricing model: One-time audit, project fee or monthly support
- Core deliverables: Technical audit, fix list, implementation, monitoring
- Platforms: WordPress, Shopify, WooCommerce, custom and headless sites
Quick answer
What Is Technical SEO?
Technical SEO is the work that helps search engines crawl, render, index and understand your website efficiently. It covers site speed and Core Web Vitals, mobile usability, site architecture, internal linking, canonical tags, redirects, XML sitemaps, robots.txt, structured data and JavaScript rendering.
Think of it as the foundation of SEO: when it’s broken, content and links can’t deliver their full value. When it’s solid, every new page you publish has a better chance of ranking quickly.
- Faster pages and better Core Web Vitals
- Every important page indexed - and no junk pages
- Clean architecture that spreads authority to key pages
What's included
What Our Technical SEO Services Include
Crawl & Index Audit
We crawl your site like Google does and compare it with Search Console data to find pages that are blocked, excluded or wasting crawl budget.
Speed & Core Web Vitals
Image, code, caching and hosting improvements to pass LCP, INP and CLS on real mobile devices.
Site Architecture
A logical URL structure, navigation and internal linking so authority flows to your most important pages.
Duplicate Content Fixes
Canonical tags, parameter handling and consolidation of thin or duplicate pages.
Redirects & Migrations
Redirect mapping and checks for redesigns, domain changes and platform moves, so rankings are protected.
Structured Data & Rendering
Valid structured data and checks that JavaScript content is rendered and indexed correctly.
In detail
Technical SEO Areas We Audit and Fix
Crawlability and indexation
We check robots.txt rules, XML sitemaps, noindex tags, status codes, orphan pages and Search Console’s page indexing report. The goal is simple: every page that should rank is discoverable and indexed, and low-value pages (filters, tags, internal search results, thin archives) don’t dilute your site’s quality.
Core Web Vitals and page speed
Google uses Core Web Vitals as part of its page experience signals: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability). We optimise images (WebP/AVIF, correct sizing, lazy loading), reduce render-blocking CSS and JavaScript, improve caching and server response and recommend hosting or CDN changes where needed.
Mobile-first indexing
Google indexes the mobile version of your site. We make sure mobile pages contain the same important content, links and structured data as desktop, that tap targets and fonts are usable, and that pop-ups don’t block content.
Site architecture and internal linking
A flat, logical structure helps both users and crawlers. We design category and service hierarchies, breadcrumbs, hub pages and contextual internal links so important pages are no more than a few clicks from the homepage and receive the most internal authority.
Canonicalisation, duplicates and parameters
Ecommerce filters, tracking parameters, HTTP/HTTPS and www/non-www versions and printer-friendly pages can create thousands of duplicates. We set correct canonical tags, consolidate similar pages and control parameters so Google indexes one strong version of each page.
Redirects, broken links and site migrations
Redesigns and platform moves are the most common cause of sudden traffic drops. We create one-to-one redirect maps, test them before launch, fix redirect chains and 404 errors and monitor rankings after launch. Planning a new site? Pair this with our Web Development Services.
International and multilingual SEO
If you target Pakistan and the UAE, or publish in English and Urdu, we implement hreflang correctly and structure country or language versions so the right page appears in the right market.
JavaScript SEO and structured data
Modern frameworks can hide content from crawlers. We test rendering, recommend server-side rendering or pre-rendering where needed and validate structured data so search engines and AI systems can read your key information accurately.
Our process
Our Technical SEO Process
01
Crawl & collect data
We crawl the site and combine the results with Search Console, analytics and speed data.
02
Diagnose
Issues are grouped and ranked by impact on traffic, effort and risk.
03
Prioritised fix list
Your team or ours receives clear tickets with the problem, the fix and how to test it.
04
Implement & test
Fixes are implemented on staging where possible, tested and released.
05
Monitor
We monitor indexing, Core Web Vitals and errors so new issues are caught early.
Every project follows the same transparent framework. See our full process.
Why ANW Marketing
Why Choose ANW for Technical SEO
We Implement, Not Just Report
Our developers can fix issues directly on WordPress, Shopify and WooCommerce instead of handing you a list.
Prioritised by Impact
You'll know which fixes matter most for traffic and revenue - and which can wait.
Safe Migrations
Structured redirect mapping and launch checklists protect the rankings you've already earned.
Developer-Friendly Tickets
Clear, testable recommendations that your in-house developers can act on immediately.
What we measure and report
- Indexed pages
- Crawl errors
- Core Web Vitals pass rate
- Page load time
- Organic traffic
- Rankings after migration
Who it's for
Who Needs Technical SEO?
Every website benefits from a technical check-up, but it’s essential if:
- Your traffic dropped after a redesign or migration
- You run an ecommerce store with filters and many products
- Your pages load slowly on mobile
- Search Console shows indexing errors
- You're moving to a new domain or platform
- Your site is built with JavaScript frameworks
- You target several countries or languages
- Content ranks lower than competitors' weaker pages
Pricing
How Much Does Technical SEO Cost?
A technical SEO audit is usually a one-time project priced by the size and complexity of your website. Implementation can be handled by your developers, by our team as a project, or through an ongoing technical support retainer.
Site migrations are scoped separately because they require redirect mapping, staging tests and post-launch monitoring.
What affects the cost
- Number of pages and templates
- Platform (WordPress, Shopify, custom)
- Severity of speed and indexing issues
- Whether we implement fixes or advise your team
- Migration or redesign requirements
Free proposal
Get a Custom Quote
Tell us your goals and budget. We’ll audit your current setup and send a written proposal with clear deliverables, timelines and costs – free and with no obligation.
- Monthly retainers for ongoing growth
- Fixed-price projects with a clear scope
- Custom packages for multi-channel or multi-city work
Related services
Services That Work Well With Technical SEO
The best results come from channels working together. These services are often combined with Technical SEO – see every option on our services page.
Full-funnel search engine optimization – technical fixes, keyword-led content, on-page optimization and authority building that turns Google rankings into enquiries and sales.
Fast, secure, SEO-ready business websites and landing pages designed to turn visitors into leads – from planning to launch and support.
Custom WordPress websites with Elementor or block themes, plugin setup, speed optimization, security and ongoing maintenance.
Category, product and faceted-navigation SEO for online stores on Shopify, WooCommerce and custom platforms – built to grow organic revenue.
Answer engine (AEO), generative engine (GEO) and LLM optimization so your brand is understood, cited and recommended by Google AI Overviews, ChatGPT and Perplexity.
User research, wireframes, prototypes and interface design for websites and apps that are easy to use and built to convert.
Technical SEO Services for businesses in: Digital Marketing Agency in Lahore, Digital Marketing Agency in Karachi, Digital Marketing Agency in Islamabad, Digital Marketing Agency in Rawalpindi, Digital Marketing Agency in Faisalabad, Digital Marketing Agency in Multan, Digital Marketing Agency in Sialkot, Digital Marketing Agency in Gujranwala, Digital Marketing Agency in Peshawar, Digital Marketing Agency in Dubai. See all areas we serve.
FAQs
Technical SEO: Frequently Asked Questions
What is included in a technical SEO audit?
A crawl of your website, review of Search Console data, speed and Core Web Vitals testing, indexation and duplicate content checks, internal linking analysis, structured data validation and a prioritised list of fixes.
Do Core Web Vitals affect rankings?
Core Web Vitals are part of Google’s page experience signals. They are not the strongest ranking factor, but faster, more stable pages improve user experience and conversions – and they can make a difference when competing pages are otherwise similar.
Can you fix technical SEO issues on WordPress?
Yes. Our developers work on WordPress every day – see our WordPress Development Services. We also work on Shopify, WooCommerce and custom websites.
Why did my traffic drop after a website redesign?
The most common causes are missing redirects, changed URLs, removed content, noindex tags left on from staging and new internal linking. A technical audit identifies the cause so it can be fixed quickly.
How often should a technical audit be done?
We recommend a full audit at least once a year, before and after any redesign or migration, and continuous monitoring of indexing and Core Web Vitals for larger sites.
Is technical SEO a one-time job?
Major fixes are often one-time, but websites change constantly. New pages, plugins and content can introduce new problems, which is why growing sites benefit from ongoing monitoring.
Fix the Technical Issues Holding Your Website Back
Book a free consultation with an ANW strategist. We’ll review where you are today and show you the fastest, most cost-effective path to more leads and sales.
or call +92 345 4888338