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Terms and Conditions

Effective date: 12 October 2026  |  Last updated: 12 October 2026

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1. Acceptance of These Terms

These Terms and Conditions (“Terms”) govern your use of anw.marketing (the “Website”) and any services provided by ANW Marketing (“ANW Marketing”, “we”, “us” or “our”).

By using the Website, requesting a proposal or engaging our services, you agree to these Terms. If you accept them on behalf of a company, you confirm that you have authority to bind that company. Where a signed proposal, statement of work or service agreement (an “Agreement”) exists, the Agreement prevails over these Terms if the two conflict.

2. Who We Are

ANW Marketing is a digital marketing agency located at 78 Raya Commercial Market, Defence Raya Golf Resort, Sector M, DHA Phase 6, Lahore 54000, Pakistan. You can contact us at info@anw.marketing or +92 345 4888338.

3. Use of the Website

You may use the Website for lawful purposes only. You agree not to:

  • attempt to gain unauthorised access to the Website, its servers or any connected systems;
  • upload or transmit viruses, malware or any harmful code;
  • copy, scrape or republish our content for commercial purposes without written permission;
  • use the Website or our contact details to send spam or unsolicited promotions; or
  • impersonate any person or misrepresent your affiliation with any person or business.

Content on the Website is provided for general information and does not constitute professional, legal or financial advice for your specific situation.

4. Our Services and Proposals

We provide digital marketing, creative and technology services, including SEO, AI search optimization, PPC management, social media marketing, content creation, branding and design and web development. A full list is available on our services page.

The exact scope, deliverables, timelines and fees for each engagement are set out in the relevant proposal or Agreement. Unless stated otherwise, proposals are valid for 30 days. Any change to the agreed scope must be confirmed in writing and may affect fees and timelines.

5. Client Responsibilities

To help us deliver results, you agree to:

  • provide accurate information, briefs and feedback;
  • give timely access to your website, ad accounts, analytics, social media and other required platforms;
  • review and approve work within the timeframes agreed in your proposal;
  • ensure that any materials you supply – such as logos, images, product claims, offers and customer data – are lawful and that you hold the rights to use them; and
  • comply with any regulations that apply to your industry, including rules on advertising claims, pricing, healthcare or real estate marketing.

Delays in providing information, access or approvals may extend timelines and can affect results.

6. Fees, Invoices and Payment

  • Fees are as set out in your proposal or Agreement.
  • Monthly retainers are invoiced in advance unless agreed otherwise; project work may require an advance deposit before work begins.
  • Invoices are payable within the period stated on the invoice. We may pause work on overdue accounts until payment is received.
  • Fees exclude applicable taxes (such as sales tax on services in Pakistan or VAT in the UAE) unless stated otherwise.
  • Bank and transfer charges are the responsibility of the paying party.

Cancellations and refunds are handled under our Refund Policy.

7. Advertising Spend and Third-Party Platforms

Advertising budgets (“ad spend”) are separate from our management fees and are paid directly to the advertising platforms or reimbursed to us if agreed in writing.

Platforms such as Google, Meta, TikTok, LinkedIn, hosting providers and website plugins operate under their own terms. We follow their policies, but we are not responsible for platform outages, policy or algorithm changes, ad disapprovals or account restrictions that are outside our control. We may decline to publish content that we believe breaches platform policies or applicable law.

8. Results and No Guarantees

Digital marketing results depend on many factors outside our control, including competition, search engine and platform algorithms, market conditions, your pricing, product and website, and your sales process. We therefore do not guarantee specific rankings, traffic, mentions in AI assistants, leads, sales or return on ad spend.

Any forecasts or projections we provide are good-faith estimates, not promises. We commit to performing our Services with reasonable skill and care and in line with recognised industry best practice.

9. Approvals and Revisions

Each proposal states the number of revision rounds included. When you approve content, designs or campaigns, you confirm that they are accurate and suitable for publication. Additional revisions or changes after approval may be charged separately.

10. Intellectual Property

All content on the Website, including text, graphics, logos and design, belongs to ANW Marketing or its licensors and may not be used without permission.

Once all fees for a project have been paid in full, ownership of the final deliverables created specifically for you transfers to you. We keep ownership of our pre-existing tools, templates, processes and know-how, and grant you a licence to use any that form part of your deliverables. Third-party assets, such as stock images, fonts and plugins, remain subject to their own licences.

Unless you ask us in writing not to, or a confidentiality agreement applies, we may showcase non-confidential work in our portfolio and case studies.

11. Account Access and Ownership

We recommend that your domain, hosting, ad accounts, analytics and social media accounts are owned by your business, with ANW Marketing given partner or user access. When an engagement ends, we will hand over any credentials we created on your behalf, and you should then remove our access and update passwords.

12. Confidentiality

Both parties will keep confidential any non-public business, technical or financial information received from the other, and use it only for the purpose of the engagement. This does not apply to information that is already public, independently developed or required to be disclosed by law. We are happy to sign a separate non-disclosure agreement on request.

13. Term and Termination

The duration and notice period for each engagement are set out in your Agreement. If none is stated, either party may end a monthly retainer with 30 days’ written notice. Fees for work completed and any non-cancellable third-party costs incurred up to the termination date remain payable. Either party may end an engagement immediately if the other commits a material breach that is not remedied within a reasonable time after written notice, including non-payment.

14. Limitation of Liability

To the fullest extent permitted by law, ANW Marketing is not liable for any indirect, incidental or consequential loss, or for loss of profits, revenue, data or goodwill. Our total liability for any claim relating to the Services is limited to the fees you paid for the specific Service in the three months before the claim arose.

15. Indemnity

You agree to indemnify ANW Marketing against claims, losses and costs arising from materials or instructions you supply, your breach of these Terms or your violation of any law or third-party right.

16. Website Information and Links

We aim to keep the Website accurate and up to date, but information may change without notice. Links to third-party websites are provided for convenience and do not imply endorsement. Please also read our Disclaimer.

17. Governing Law and Disputes

These Terms are governed by the laws of Pakistan. Both parties will first try to resolve any dispute amicably through good-faith discussion. If a dispute cannot be resolved this way, the courts at Lahore will have exclusive jurisdiction, unless your Agreement specifies otherwise.

18. Changes to These Terms

We may update these Terms from time to time. The “Last updated” date at the top of this page shows the latest version. Continued use of the Website after changes are published means you accept the updated Terms.

19. Contact Us

ANW Marketing
78 Raya Commercial Market, Defence Raya Golf Resort, Sector M, DHA Phase 6, Lahore 54000, Pakistan
Email: info@anw.marketing
Phone: +92 345 4888338

You can also reach us through our Contact Us page. Please read these Terms together with our Privacy Policy.

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